Monday, February 9, 2009

helvetica, objectified, and my hopes for the next great IS documentary.

limited edition Helvetica Moleskine.

we all love Helvetica, whether we know it or not, and Gary Hustwit helped us to see that in his fabulous 2007 film. word on the street, however, tells me that his new project could be even cooler: a documentary about products and the every day consumer! i read about Objectified last week in Readymade and i had to find out more. i am intrigued.

here's what the website has to say about the film:

Objectified is a feature-length documentary about our relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about industrial designers, the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

as excited as i am to see this, the more excited to see what Gary Hustwit will come out with next. he's covered Visual Communication with a documentary on a typeface, and he's got Industrial Design now with Objectified. will his next film be about Interior Spaces? can he resist touching all three corners of the design trifecta and NOT make a film about badass Interior Space Design? only time will tell, i suppose, but in the mean time i am going to implore Gary to crack open a copy of Wallpaper* and start filming... and find the next local screening of Objectified, of course.

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